Running Archives - SportsPro

Features

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

Features 14 September 2023

Analysis

The Copenhagen Way part six: How new urban spaces have made Copenhagen a destination for active living

Analysis 7 July 2023

News

Boston Marathon and Bank of America agree ten-year presenting partnership

Sponsorship 29 March 2023

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Features

“We’re the generation that can lessen the crisis”: Why these athletes are taking the climate fight into their own hands

Features 20 February 2023

‘There are times when there’s no choice but to act’: Patagonia’s purpose and the power …

5 December 2022

Boston Marathon principal sponsor John Hancock not renewing deal after 2023

8 September 2022

‘We are not investing more, we are investing differently’: An up-close look at the UTMB’s…

8 September 2022

Boston Marathon broadcast rights snapped up by ESPN and WCVB

23 June 2022

News

London Marathon inks five-year BBC rights extension

Event to remain on UK public service broadcaster until 2026.

OTT & Digital 20 June 2022

Analysis

How the innovators behind the new Keep K2 Treadmill are taking new strides in the sports industry

Analysis 26 August 2021

News

TCS extends NYC Marathon title sponsorship to 2029

Sponsorship 22 July 2021

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Opinion

Opinion | How Digital Playmakers found a winning formula for event marketing during a pandemic

Tom Stride, Digital Playmakers” digital director, gives detailed insights into how his firm helped Threshold Sports maintain interest in live events and achieve…

Opinion 21 July 2021

News

London Marathon secures Tata title sponsorship ahead of Virgin Money exit

Indian firm signs six-year deal with organisers of mass participation event until 2027.

Sponsorship 8 June 2021

Analysis

Are these the Most Marketable Properties of the future?

Following the launch of SportsPro’s inaugural 50 Most Marketable Properties powered by SponsorPulse, our writers pick out ten emerging and resurgent propertie…

Analysis 21 October 2020

Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

The Copenhagen Way part six: How new urban spaces have made Copenhagen a destination for active living

Boston Marathon and Bank of America agree ten-year presenting partnership

MORE

“We’re the generation that can lessen the crisis…

‘There are times when there’s no choice but to a…

Boston Marathon principal sponsor John Hancock not r…

‘We are not investing more, we are investing diffe…

READ MORE

VIEW ALL

“We’re the generation that can lessen the crisis”: Why these athletes are taking the climate fight into their own hands

‘There are times when there’s no choice but to act’: Patagonia’s purpose and the power …

Boston Marathon principal sponsor John Hancock not renewing deal after 2023

‘We are not investing more, we are investing differently’: An up-close look at the UTMB’s…

Boston Marathon broadcast rights snapped up by ESPN and WCVB

London Marathon inks five-year BBC rights extension

How the innovators behind the new Keep K2 Treadmill are taking new strides in the sports industry

TCS extends NYC Marathon title sponsorship to 2029

CONTINUE READING

Opinion | How Digital Playmakers found a winning formula for event marketing during a pandemic

London Marathon secures Tata title sponsorship ahead of Virgin Money exit

Are these the Most Marketable Properties of the future?

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Where Twitch meets the Tour de France: Inside trail running’s preeminent content factory

The Copenhagen Way part six: How new urban spaces have made Copenhagen a destination for active living

Boston Marathon and Bank of America agree ten-year presenting partnership

MORE

READ MORE

“We’re the generation that can lessen the crisis”: Why these athletes are taking the climate fight into their own hands

How the innovators behind the new Keep K2 Treadmill are taking new strides in the sports industry

TCS extends NYC Marathon title sponsorship to 2029

CONTINUE READING

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