News Nikola Jokić drives 66% growth in Serbian NBA viewership as he leads Denver Nuggets title bid Social Media & Fan Engagement 7 June 2023
Analysis With the NBA signed up, is Zigazoo the social media network sport needs to reach Gen Alpha and Gen Z? Analysis 6 June 2023
News WNBA buffs up with PlayStation partnership Gaming console becomes official league marketing partner. Sponsorship 22 May 2023
Analysis How the WNBA’s Changemaker sponsorship programme is delivering for women’s basketball Analysis 19 May 2023
News WNBA names CarMax as top-tier sponsor Used vehicle retailer joins AT&T, Deloitte, Google, Nike and US Bank in Changemaker programme. Sponsorship 18 May 2023
News Fox “highly unlikely” to bid for NBA domestic broadcast rights, says CEO Lachlan Murdoch claims Fox is trying to balance live sports portfolio. Media Rights 18 May 2023
News WNBA adds League Pass in refreshed website and app More short-form and vertical content will be featured on the league’s digital platforms. Social Media & Fan Engagement 17 May 2023
