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Fifa has confirmed that it has sold out all sponsorship packages for the 2023 Women’s World Cup.
Confirmed:
- Sponsorship programme includes five global Fifa partners and two global women’s soccer partners
- Tournament also has the support of nine global World Cup sponsors and 14 World Cup tournament supporters
- Luxury watch brand Hublot becomes official timekeeper for the tournament
- Brazilian bank Itaú becomes official bank supporter in Brazil for the World Cup
- Brazilian betting firm EstrelaBet also announced as an official regional supporter for the competition
- Automotive insurance company Geico has been made a tournament supporter in North America
Context:
Fifa’s partnership programme has grown from 12 partners at the 2019 Women’s World Cup to 30 for this year’s edition, representing a 150 per cent increase.
Comment:
“The Fifa Women’s World Cup 2023 is set to be the biggest stand‑alone women’s event in history, and it’s truly incredible to see our fantastic partners and supporters engage with the potential of this unique event,” said Romy Gai, Fifa’s chief business officer.
“Together, we all share a commitment to developing women’s football at every level, and everyone involved has built extensive plans to spread the word, develop the game and shine a light on the beautiful game.”
Coming next:
The tournament is now underway, with co-hosts New Zealand and Australia winning their respective opening games on 20th July.
