News Son Heung-min lands Pepsi deal to help promote EA Sports FC 24 campaign Social Media & Fan Engagement 26 September 2023
Opinion Why we’re applying a market research lens to SportsPro’s 50 Most Marketable Athletes Opinion 15 September 2023
Features Why brands and rights holders should be putting women athletes at the centre of their marketing plans Features 14 September 2023
News Chicago Bears’ Justin Fields touches down with Reebok partnership Personal Endorsement 8 September 2023
News Iga Swiatek nets Visa global ambassadorial deal Polish tennis star to gain financial support and mental health resources from payments firm. Personal Endorsement 18 August 2023
News Philadelphia Eagles star Jalen Hurts scores Jordan endorsement deal Nike-owned brand adds third NFL quarterback to partner roster. Personal Endorsement 15 August 2023
News Haas title sponsor hails influence of Gunther Steiner as brand ambassador MoneyGram leverage team principal’s increased profile to boost F1 sponsorship investment. Sponsorship 10 August 2023
News Study: Alisha Lehmann tops Women’s World Cup player social engagement rankings Swiss forward’s total engagement matches half the total of all Women’s World Cup players combined. Sponsorship 18 July 2023
