Sponsorship & Marketing

News

Utah Jazz name LiveView Technologies as new jersey patch partner

Sponsorship 22 September 2023

Analysis

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

Analysis 21 September 2023

Analysis

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

Analysis 21 September 2023

News

VIEW ALL

News

PWHL signs up Canadian Tire as first sponsor

Sponsorship 14 September 2023

Manchester United confirm Qualcomm front-of-shirt sponsorship

13 September 2023

Uefa Euro 2024 toasts Bitburger national partnership

12 September 2023

Report: Manchester United in advanced shirt sponsorship talks with Qualcomm

12 September 2023

Fiba tops up Ganten global partnership

11 September 2023

News

Chicago Bears’ Justin Fields touches down with Reebok partnership

NFL quarterback signs long-term deal with Boston-based sportswear brand.

Personal Endorsement 8 September 2023

News

Irish Rugby extends Canterbury kit partnership until 2028

Sponsorship 8 September 2023

News

Report: Chelsea hold talks with Riyadh Air over shirt sponsorship deal

Sponsorship 7 September 2023

Insights

VIEW ALL

Analysis

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

Analysis 21 September 2023

‘We can’t think of anything that’s moved this quickly’: What’s the st…

21 September 2023

SportsPro Reviews… Rematch’s Rumble in the Jungle

19 September 2023

Why brands and rights holders should be putting women athletes at the centre of their marketing…

14 September 2023

The Deals Debrief: Washington Commanders, Saudi Arabia and Adidas among those making headlines …

12 September 2023

Features

Ten years of Thomas Bach: How has the Olympics evolved during his IOC presidency?

Thomas Bach has just reached a decade as IOC president, a period that has been defined by a series of reforms and unprecedented challenges. Less than a year out from Paris 2024, SportsPro speak…

Features 8 September 2023

Analysis

The NFL’s US$673m question: Will the league introduce jersey patch sponsors?

Analysis 7 September 2023

Analysis

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

Analysis 6 September 2023

50 Most Marketable Athletes 2022

VIEW ALL

Analysis

From Ronaldo to Raducanu: Breaking down the world’s 50 most marketable athletes

Fresh from the 2022 release of the 50 Most Marketable Athletes list, SportsPro dives into this year’s rankings to uncover the standout themes and major findin…

Analysis 17 October 2022

Podcasts

50MM Podcast Special | Who is the most marketable athlete on the planet today?

George Breare and Michael Long are joined by MKTG’s Amar Singh to break down this year’s list of the world’s 50 Most Marketable Athletes, before NorthStar Solut…

Podcasts 18 October 2022

Analysis

Skills to pay the bills: Why soccer star Sam Kerr is a marketer’s dream

With a debut ranking of ninth, Sam Kerr is the highest new entry on SportsPro’s latest list of the world’s 50 Most Marketable Athletes. So what makes the Ch…

Analysis 19 October 2022

Utah Jazz name LiveView Technologies as new jersey patch partner

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

MORE SPONSORSHIP & MARKETING

Podcast | The Solheim Cup’s big moment, a ‘Rumbl…

Florida Panthers ink Amerant Bank arena naming right…

Irish Rugby dials up ‘€20m’ extension …

StreamTime | NFL v Premier League… grading ear…

News

VIEW ALL

PWHL signs up Canadian Tire as first sponsor

Manchester United confirm Qualcomm front-of-shirt sponsorship

Uefa Euro 2024 toasts Bitburger national partnership

Report: Manchester United in advanced shirt sponsorship talks with Qualcomm

Fiba tops up Ganten global partnership

Chicago Bears’ Justin Fields touches down with Reebok partnership

Irish Rugby extends Canterbury kit partnership until 2028

Report: Chelsea hold talks with Riyadh Air over shirt sponsorship deal

Insights

VIEW ALL

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the st…

SportsPro Reviews… Rematch’s Rumble in the Jungle

Why brands and rights holders should be putting women athletes at the centre of their marketing…

The Deals Debrief: Washington Commanders, Saudi Arabia and Adidas among those making headlines …

Ten years of Thomas Bach: How has the Olympics evolved during his IOC presidency?

The NFL’s US$673m question: Will the league introduce jersey patch sponsors?

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

50 Most Marketable Athletes 2022

VIEW ALL

From Ronaldo to Raducanu: Breaking down the world’s 50 most marketable athletes

50MM Podcast Special | Who is the most marketable athlete on the planet today?

Skills to pay the bills: Why soccer star Sam Kerr is a marketer’s dream

FOLLOW US

Utah Jazz name LiveView Technologies as new jersey patch partner

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

‘We can’t think of anything that’s moved this quickly’: What’s the state of the US sports betting market in 2023?

MORE SPONSORSHIP & MARKETING

News

PWHL signs up Canadian Tire as first sponsor

Irish Rugby extends Canterbury kit partnership until 2028

Report: Chelsea hold talks with Riyadh Air over shirt sponsorship deal

Insights

The rise and fall of BioSteel, the brand that took on the sports drink market and lost

The NFL’s US$673m question: Will the league introduce jersey patch sponsors?

Rugby World Cup 2023 commercial preview: Every team, every sponsor, all the major TV deals

50 Most Marketable Athletes 2022

Log in to continue

Reset your password

Welcome

Welcome Back!