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Sport for Good Playbook

A how-to guide for brands looking to create and implement a fit-for-purpose sports sustainability strategy.

22 November 2022 Michael Long

In 2021 SportsPro and Laureus teamed up to launch the Laureus Sport For Good Index, an annual list of the brands that are leading the way in delivering positive social or ecological impact through sport. The purpose of the Index is to shine a light on those organisations that are having a meaningful impact, celebrate their successes, and provide compelling evidence for the role that sport can play in driving sustainable change.

But the Index itself was only the start. In year two, our aim is to go one step further by providing actionable insights and real-world case studies that will equip brands with an essential toolkit as they embark on their sport for good journeys.

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