Making the personal possible: powering interactivity and new experiences in sports OTT

Access to live streaming has become the industry standard for sports broadcasting, with accessible, reliable digital content a baseline expectation for most fans. The challenge now is to find ways of adding value and excitement through customisable digital experiences.

Immersive coverage and creative fan engagement tools are helping sports OTT services improve the quality of their experience, reduce subscriber churn and grow incremental revenue. This report, from SportsPro and Limelight Networks, explores some of the technologies that are providing fans with richer, more interactive content, and explains the essential systems that make those innovations possible.