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From the Source | Nielsen: Fans are changing the game

Exploring how consumer shifts in behaviour are impacting the sports industry - a new whitepaper by Nielsen.

4 April 2022 SportsPro

Life has rapidly evolved since the pandemic, impacting consumers for the long term. As a result, the tried and tested model of fandom has been challenged. Combined with societal shifts in an increasingly digitised world, the sports industry needs to remain focused to ensure sustainability and future growth.

Nielsen Sports provides sponsorship analytics and fan intelligence. They monitor 15,000 teams, leagues and events crossing over 150,000 brands while tracking over 170,000 sponsorship deals; helping brands and sports properties predict the future value of media assets and marketing investment ROI.

Nielsen’s 2022 Global Sports Marketing Report examines the global consumer shifts over the last two years and their impact on sports sponsorship models and content distribution. Key topics include:

  • Consumer and Fan Behavioural Shifts
  • Impact on Sponsorship Models
  • Impact on Sports Media and Content Distribution
  • Takeaways for Brands and Sports Rights Holders

Download the report now to learn more.