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From the Source | It’s Gen A-Z, not just Gen Z: How AI highlights help the sports industry serve its most important audiences

20 April 2023 SportsPro

Digital technologies are revolutionising fan engagement, unlocking new revenue streams and expanding audiences. To succeed, organisations must cater to different demographics.

The latest white paper from Magnifi explains the importance of identifying who your fans are, understanding their preferences, and the potential of artificial intelligence (AI) to meet consumer demands.

Key takeaways include…

  • Two fifths of sports fans worldwide are watching at least one sport on a streaming platform, while 46% indicate they prefer to watch live events on smartphones or tablets.
  • YouTube is the most popular social channel for short-form video content but Instagram and TikTok are preferred by 15-17 year olds.
  • Gen Z is mobile-first, but smart device ownership is increasingly ubiquitous among demographics – 95% of older audiences have a smartphone and 44% have a Smart TV.

Download now to see how rights-holders and broadcasters can deepen relationships, personalise experiences and enhance fan satisfaction to drive direct and indirect revenues.