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From the Source | Dissecting Sponsorship Value

Understanding the drivers of value in sponsorship deals - a new whitepaper from Turnstile

11 February 2022 George Breare

SportsPro has teamed up with Turnstile to lift the bonnet on sponsorship value and explore which rights are the key value drivers in global sponsorships.

Since launching, Turnstile has been supporting many of the world’s most progressive rights holders, brands and investors to understand the true market value of their sponsorship assets. They’ve valued over $2 billion of sponsorship deals and learnt an enormous amount about where the value lies.

In this report Turnstile share the learnings and data, including:

  • How the value composition varies for league, event, team, stadium and athlete sponsorship deals
  • Which rights drive most value
  • Which categories are paying the most
  • Which apparel branding spots are the most valuable, and by how much
  • Demystifying the true value of social media in sponsorships

Download the report now to learn more.