Making the personal possible: powering interactivity and new experiences in sports OTT

A new report from Limelight Networks, produced by SportsPro.

21 May 2021 Kirsty Arundale

Access to live streaming has become the industry standard for sports broadcasting, with accessible, reliable digital content a baseline expectation for most fans. The challenge now is to find ways of adding value and excitement through customisable digital experiences.

Immersive coverage and creative fan engagement tools are helping sports OTT services improve the quality of their experience, reduce subscriber churn and grow incremental revenue. This report, from SportsPro and Limelight Networks, explores some of the technologies that are providing fans with richer, more interactive content, and explains the essential systems that make those innovations possible.

Download the report today to discover:

  • How real-time data visualisations, gamification and other interactive elements are enabling a deeper two-way relationship between fans and sports content with the support of CDNs and bidirectional data-sharing.
  • How the pandemic has encouraged fans to watch shared digital streams of games together with broadcasters like Turner, Eleven Sports, Sky Sports and BT Sport, and the role WebRTC plays in making that happen.
  • Where the infrastructure that supports more dynamic experiences is also creating opportunities for direct monetisation, in-play betting, and e-commerce.
  • Why personalisation is central to creating more useful data, which can be developed in turn to improve services and build revenues.

Limelight: Making the personal possible

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