<iframe src="https://www.googletagmanager.com/ns.html?id=GTM-P36XLWQ" height="0" width="0" style="display:none;visibility:hidden">

CEO PlaybookPlaybook PodcastsPlaybook Insights


Sport is undergoing a wholesale revolution. You can discover a wealth of content through SportsPro channels to help you understand this changing market. However, to date there has been nothing in our industry that focuses on how senior leaders change their businesses at pace. That’s where the SportsPro Playbook comes in.

The Playbook is a partnership between SportsPro and Matt Rogan to offer leaders and their businesses agenda-free, pragmatic advice, learning and tools to drive successful change.

CEO Playbook

SportsPro senior contributor Matt Rogan presents the second edition of his CEO Playbook, a free and interactive how-to guide to leading sports businesses in 2022.

Featuring in-depth conversations with respected leaders and inspiring thinkers from within and outside sport, the CEO Playbook 2022 comprises an extensive collection of insights and interviews, including more than 24 hours of exclusive audio content.


CEO Playbook

Throughout 2020 Matt Rogan spoke to a host of leaders from around the world, inside and outside sport, as to how they are rebuilding their organisations to set them up for future success. The end product is the CEO Playbook – a must-have toolkit for all those leading through turbulence and change in our industry.

The Playbook charts a leader’s journey from end-to-end, looking first at the key attributes needed to create breathing space in challenging times. It explains how to build a coherent plan fit for a market changing beyond all measure, and examines the ways in which leaders can help their teams step up to deliver.


Playbook Podcasts


Playbook | What younger generations are bringing to the world of sports business

In what really is the final instalment of the Playbook Podcast, Matt Rogan is joined by Will Gaffney, the 17-year-old founder of the Bat for a Chance cricket charity. Gaffney discusses how and why he decided to start the charity and reflects on his experiences of pitching the idea to…

17 May, 2022 By SportsPro


Playbook | Ben Morel, Victoria Gosling and Steve Elworthy on the role of the CEO in 2022

In this session from SportsPro Live, Matt Rogan chats to three leading chief executives in international sport for a candid look at the realities, challenges and opportunities of leadership in 2022. In what is the penultimate episode of the Playbook Podcast, Rogan is joined by Six Nations Rugby’s Ben Morel,…

03 May, 2022 By SportsPro


Playbook | Heatley Tector on running a new business during a pandemic

In this episode of the Playbook Podcast, host Matt Rogan sits down with a business leader whose organisation has successfully ridden the storm of the pandemic. Heatley Tector is the former owner of Move Media and was in the middle of establishing HBV Studios, a Dublin-based audiovisual production company, as…

19 Apr, 2022 By SportsPro


Playbook | Introducing the CEO Playbook 2022

In this special edition of the Playbook Podcast, host Matt Rogan switches from interviewer to interviewee as he chats to SportsPro editorial director Michael Long about the release of the CEO Playbook 2022, a free and interactive how-to guide for business leaders in sport. As well as discussing what's inside,…

05 Apr, 2022 By Matt Rogan


Playbook | Allistair McCaw on developing your leadership skills as a CEO

For this episode of the Playbook Podcast, SportsPro senior contributor Matt Rogan is joined by Allistair McCaw, a leading consultant and advisor on maximising human performance, team culture and leadership. The author of multiple best-selling books and a five-time duathlon world championship competitor, McCaw has spent more than 25 years…

22 Mar, 2022 By SportsPro


Playbook | Charlotte Hignett on the best executive strategies for managing people

Many sports businesses are on the journey from being administrators or event businesses to media businesses, which creates a host of knock-on impacts for acquiring and nurturing talent. For the latest Playbook Podcast, Matt Rogan is joined by HR expert and strategic advisor Charlotte Hignett for a broad discussion on…

08 Mar, 2022 By SportsPro


Playbook | How data can empower diversity

Discussing race used to be something that sports organisations avoided at all costs but thankfully in recent years things have moved on a little, even if that conversation is far from finished. In this episode of the Playbook Podcast, Matt Rogan welcomes Sonny Peart, co-founder of Black Trail Runners, on…

22 Feb, 2022 By SportsPro


Playbook | Managing through change with Wimbledon’s Alexandra Willis

The latest episode of the Playbook Podcast sees host Matt Rogan delve into an area that established businesses confront almost daily – managing change. To take on the task, Rogan chats to Alexandra Willis, communications and marketing director for the All England Lawn Tennis Club (AELTC). The Wimbledon tennis Grand…

08 Feb, 2022 By SportsPro


Playbook | How to shape and influence business culture

The latest episode of the Playbook Podcast sees host Matt Rogan seeking how to shape and influence the cultural side of an organisation. Rogan is joined by Tony Simpson, partner at Oliver Wyman, to decipher high-performance cultures and to find out if any business really wants one. The pair also…

26 Jan, 2022 By SportsPro


Playbook | How to put financial management at the heart of your strategy

The latest episode of the Playbook Podcast sees host Matt Rogan seek to challenge the assumption that financial management in business is a formulaic skill. In a bid to prove that financial management is not just simply having the numbers in the right place on a spreadsheet, Rogan talks to…

11 Jan, 2022 By SportsPro


Playbook | How to approach business planning in a testing and fast-moving environment

SportsPro senior contributor Matt Rogan talks to Louise Johnson, chief executive at sports marketing agency Fuse, about business planning going into 2022. In this episode of the Playbook Podcast they discuss how Johnson juggles daily and long-term planning in an organisation with 100 staff in the UK and another 250…

14 Dec, 2021 By Matt Rogan


Playbook Podcast | How to juggle divergent priorities in a fast growth business

In this episode of the Playbook Podcast SportsPro senior contributor Matt Rogan talks to Emma Barraclough, product owner at Blue Fuel. Barraclough leads elite sports nutrition company Blue Fuel, launched in 2020 within Chelsea Digital Ventures - a ‘digital-first, consumer product business spun out from Chelsea Football Club.’ Rather than…

30 Nov, 2021 By SportsPro


Playbook | How to build your business with social impact at its core

SportsPro senior contributor Matt Rogan talks to Adam Fraser, chief executive of the Laureus Sport for Good Foundation. In this episode of the Playbook Podcast, Fraser talks about how to put purpose and social impact at the centre of a sports business, explaining how Laureus works through projects around the…

16 Nov, 2021 By SportsPro


Playbook | Dr Tom Tanner on how sport can mount a meaningful climate fightback

As Cop26 arrives the latest episode of the Playbook Podcast sees SportsPro senior contributor Matt Rogan joined by Dr Tom Tanner, SOAS’s director of the centre for development, environment and policy, to discuss how sports bodies can respond to the climate emergency.  The latest Playbook episode sees Dr Tanner help…

02 Nov, 2021 By SportsPro


Playbook Podcast | The Hundred’s Beth Barrett-Wild on scaling female sport at pace

In the latest episode of the Playbook Podcast, SportsPro senior contributor Matt Rogan talks to Beth Barrett-Wild, head of The Hundred women’s competition and female engagement at the England & Wales Cricket Board (ECB), about engineering a female sports event to deliver an instant impact. The conversation also covers the…

19 Oct, 2021 By SportsPro


Playbook Podcast | Zig when others zag with SportsPro MD Nick Meacham

In the latest episode of the Playbook Podcast Matt Rogan talks to SportsPro managing director Nick Meacham to learn about the business' journey over the last two years. The conversation covers how SportsPro navigated its international expansion, transitioned further into the digital space and managed through the pandemic - all…

05 Oct, 2021 By SportsPro


Playbook Podcast | BBC News sports editor Dan Roan on how storytelling in sport has changed

SportsPro senior contributor Matt Rogan talks to Dan Roan, the sports editor at BBC News. They discuss Dan’s path to one of the most visible roles in British sports media and the unpredictable nature of following developing stories. Dan also reflects on how the growth of the industry has brought…

21 Sep, 2021 By SportsPro


Playbook Podcast | Reflections from Two Circles’ first ten years with co-founders Gareth Balch and Matt Rogan

In this special episode of the Playbook Podcast, Gareth Balch and Matt Rogan share some of the lessons of the Two Circles journey and building a business with differentiated offer right from the start. The agency's co-founders also discuss developing a performance culture in the team, while prioritising client retention…

07 Sep, 2021 By SportsPro



Matt Rogan, Senior Contributor at SportsPro & Playbook Labs Lead


Developing people has always been close to my heart. I’ve taught groups of varying sizes and ages – from teaching Shakespeare in German schools to building and delivering leadership programmes for Coca-Cola, Visa, BT and Lloyds Banking Group as a board director at management consultancy Lane4. That’s when the Two Circles adventure began.

The Two Circles journey took us to the cutting edge of sport, from our kitchen table to helping the biggest six sporting events in the world remodel their organisations.

Sport’s defining decade ahead will be one of action and impact on a global level, not a parochial view of times past. The future is right and left brain. Art and science. Hearts and minds. Three bottom lines, not one.

I now focus the majority of my time on what I feel I do best – helping leaders navigate these choppy waters. I do that as a non-executive director, board advisor and mentor to a small number of senior leaders in sport. Working with SportsPro enables me to provide that support at scale, as leading any business can be a very lonely place. Playbook Labs is the culmination of a year’s research into the specific support leaders in our industry need to move forward. Welcome aboard.