World Wrestling Entertainment (WWE) has hailed last weekend’s WrestleMania 36 as the ‘most social event’ in its history after hitting several viewing and consumption records.
The media and entertainment company’s annual flagship event went ahead despite sport around the world being on hold due to the coronavirus pandemic. Originally slated to take place at Raymond James Stadium in Tampa, Florida, it was held behind closed doors at the WWE Performance Center in Orlando, with fights pre-filmed on 25th and 26th March and aired over two nights on 4th and 5th April.
As a result, ‘WrestleMania Week’ saw WWE achieve a whopping 967 million video views across its digital and social platforms, representing an increase of 20 per cent year-over-year.
Meanwhile, a record 46 million hours of content were consumed in the week of the event, up 28 per cent on WrestleMania 35 in 2019.
The viewership and consumption figures take into account video views and hours consumed across WWE Network, WWE.com, YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat.
Wrestlemania 36 also achieved more than 13.8 million total social media interactions on Facebook, Instagram and Twitter, a 57 per cent rise on last year’s event.
The engagement figures perhaps indicate why other sports have been keen to stage events during the pandemic, even if fans are not allowed to attend.
Ultimate Fighting Championship (UFC) president Dana White told TMZ Sports earlier this week that he was close to “securing a private island” for the mixed martial arts promotion to stage weekly events for international fighters while travel restrictions remain in place.
“I'm a day or two away from securing a private island,” White said. “I have a private island that I've secured. We're getting the infrastructure put in now, so I'm going to start doing the international fights too, with international fighters.
“I won't be able to get international fighters, all of them into the US, so I have a private island. I'm going to start flying them all into the private island and do international fights from there.”
World Wrestling Entertainment (WWE) has hailed last weekend’s WrestleMania 36 as the ‘most social event’ in its history after hitting several viewing and consumption records.
The media and entertainment company’s annual flagship event went ahead despite sport around the world being on hold due to the coronavirus pandemic. Originally slated to take place at Raymond James Stadium in Tampa, Florida, it was held behind closed doors at the WWE Performance Center in Orlando, with fights pre-filmed on 25th and 26th March and aired over two nights on 4th and 5th April.
As a result, ‘WrestleMania Week’ saw WWE achieve a whopping 967 million video views across its digital and social platforms, representing an increase of 20 per cent year-over-year.
Meanwhile, a record 46 million hours of content were consumed in the week of the event, up 28 per cent on WrestleMania 35 in 2019.
The viewership and consumption figures take into account video views and hours consumed across WWE Network, WWE.com, YouTube, Twitter, Facebook, Instagram, TikTok and Snapchat.
Wrestlemania 36 also achieved more than 13.8 million total social media interactions on Facebook, Instagram and Twitter, a 57 per cent rise on last year’s event.
The engagement figures perhaps indicate why other sports have been keen to stage events during the pandemic, even if fans are not allowed to attend.
Ultimate Fighting Championship (UFC) president Dana White told TMZ Sports earlier this week that he was close to “securing a private island” for the mixed martial arts promotion to stage weekly events for international fighters while travel restrictions remain in place.
“I'm a day or two away from securing a private island,” White said. “I have a private island that I've secured. We're getting the infrastructure put in now, so I'm going to start doing the international fights too, with international fighters.
“I won't be able to get international fighters, all of them into the US, so I have a private island. I'm going to start flying them all into the private island and do international fights from there.”
WWE
