Wowow invests in ladies’ golf

Japanese broadcaster Wowow TV has bought the exclusive cable and satellite rights to screen the LPGA in its region for five years beginning in 2012.

1 December 2011 James Emmet
SHARE THIS ARTICLE

Japanese broadcaster Wowow TV has bought the exclusive cable and satellite rights to screen the LPGA in its region for five years beginning in 2012.

The deal, which was brokered by IMG, will see Wowow, having broadcast the Evian Masters for the last two years, extend its ladies golf coverage to include, at the very least, the Wegmans LPGA Championship and the Kraft Nabisco Championship each year.

The broadcaster will support its new live tournaments with season previews and reviews, highlights shows from each tournament, as well as suite of special programming in the build up to all LPGA major championships.

"Wowow's commitment to live LPGA tour coverage with a broad reach is a critical component in the continued growth of golf's global tour in Japan," said LPGA commissioner Mike Whan.

"The tremendous popularity of Japanese players Ai Miyazato, Mika Miyazato and Momoko Ueda will provide the fuel for Wowow to elevate its promotion and marketing of the LPGA Tour to create an even stronger fan base in the country."

LPGA – Wowow