Length of contract: 8 years | Annualised value: US$75,000 | Overall value: US$600,000
ESPN has agreed an eight-year deal with Royal & Ancient Golf to broadcast the British Women’s Open in the USA from 2010 until 2018.
Leah LaPlaca, ESPN’s vice president for programming and acquisitions, said: “With this new deal, ESPN will be able to showcase the Women’s British Open like never before, with live coverage of all four rounds.”
It will be the first time that American coverage of the tournament, which was previously split between TNT and ABC, has included live coverage of every round.
“The LPGA is extremely pleased with this new television agreement for the Ricoh Women’s British Open,” said LPGA commissioner Carolyn Bivens.
“This broadcast arrangement for the only women’s major held outside the United States simply reinforces the remarkable international growth of women’s golf.”
The deal includes 12 live hours of tournament play over the four days of the tournament, as well as digital coverage and a same-day encore aired by ESPN’s broadcast partner ABC.