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More than one million tickets have now been sold for this summer’s Fifa Women’s World Cup in Australia and New Zealand, ensuring that the international soccer showpiece is on track to become the most-attended edition in the tournament’s history.
Confirmed:
- Total of 1,032,884 tickets sold surpasses overall sales for France 2019
- Over 100,000 fans set to attend opening match at Sydney’s Stadium Australia
Context:
In May, with around 800,000 tickets already sold, tournament chief operating officer Jane Fernandez told SportsPro that the organisers’ ticket sales target is 1.5 million and that over 100 nationalities would be attending matches during the month-long event, which is set to feature an expanded lineup of 32 teams and 64 matches for the first time.
Comment:
“The future is women – and thanks to the fans for supporting what will be the greatest Fifa Women’s World Cup ever,” Fifa president Gianni Infantino said.
Coming next:
While this year’s tournament is set to break the Women’s World Cup’s matchday attendance record, there remains the small issue of securing broadcast coverage in key European territories. Media rights deals have yet to be struck by Fifa in markets including the UK, France and Spain, with the global governing body arguing that the offers made by broadcasters are far below the true value of the rights.
