Pay-TV broadcaster Fox Sports earned US$506,665 on average for each 30-second advertising slot sold for its coverage of the USA’s 2-0 win over the Netherlands in the Fifa Women’s World Cup final, according to research from analytics company SQAD.
The figure, seen by CynopsisMedia, tops the average US$437,707 that each ad spot went for on the US network for its broadcast of the men’s 2018 Fifa World Cup final between France and Croatia.
The cost, which SQAD said reflects the price paid in the upfronts and scatter markets, was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final.
In contrast with the USWNT’s other games during the 2019 tournament, the cost of an ad spot for the final was considerably more than their previous knockout fixtures. Advertisers paid US$126,055 per 30-second slot during Fox’s coverage of their quarter-final win over host nation France, while the cost rose to US$180,473 for the semi-final triumph against England.
The final of this year’s Women’s World Cup was one of the most watched soccer games in US history, drawing a total of around 14.3 million viewers on Fox across all platforms, also beating the 2018 men’s final, which was watched by 11.4 million fans. The game still fell short of the figure generated for the 2015 final, which aired in primetime due to the tournament being staged in Canada.
Pay-TV broadcaster Fox Sports earned US$506,665 on average for each 30-second advertising slot sold for its coverage of the USA’s 2-0 win over the Netherlands in the Fifa Women’s World Cup final, according to research from analytics company SQAD.
The figure, seen by CynopsisMedia, tops the average US$437,707 that each ad spot went for on the US network for its broadcast of the men’s 2018 Fifa World Cup final between France and Croatia.
The cost, which SQAD said reflects the price paid in the upfronts and scatter markets, was also almost double the US$256,262 that Fox brought in per ad when the US women’s national team (USWNT) won the international tournament in 2015, beating Japan 5-2 in the final.
In contrast with the USWNT’s other games during the 2019 tournament, the cost of an ad spot for the final was considerably more than their previous knockout fixtures. Advertisers paid US$126,055 per 30-second slot during Fox’s coverage of their quarter-final win over host nation France, while the cost rose to US$180,473 for the semi-final triumph against England.
The final of this year’s Women’s World Cup was one of the most watched soccer games in US history, drawing a total of around 14.3 million viewers on Fox across all platforms, also beating the 2018 men’s final, which was watched by 11.4 million fans. The game still fell short of the figure generated for the 2015 final, which aired in primetime due to the tournament being staged in Canada.
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