Getty Images
The Women’s Sports Network (WSN), the free, ad-supported, 24/7 streaming channel, has selected Connect Partnership Group as its media and sponsorship sales agency.
Contract:
- Connect responsible for executing a comprehensive corporate partnership strategy on behalf of WSN
- Agency to drive media and sponsorship sales for network, which counts the Ladies Professional Golf Association (LPGA) and the Women’s National Basketball Association (WNBA) as partners
Context:
WSN’s board of advisors chair Carol Stiff told SportsPro last year that more advertising dollars have been spent on women’s sports in recent years, and that brands would hopefully see a partnership with the network as an equally worthwhile investment.
Last month, WSN announced the Anheuser-Busch InBev-owned Michelob Ultra beer brand as the first sponsor of its dedicated 24-hour streaming coverage.
Comment:
“With so many companies stepping up their commitments to elevating women’s sports, there has never been a better time to provide brands with a dedicated network to amplify their investments in the space,” said Danielle Shuff, Connect founder and co-chief executive.
Coming next:
Connect will now be tasked with securing more major sponsorship and media deals for WSN.
