The Women’s Sports Network (WSN), the free, ad-supported, 24/7 streaming channel, has selected Connect Partnership Group as its media and sponsorship sales agency.
- Connect responsible for executing a comprehensive corporate partnership strategy on behalf of WSN
- Agency to drive media and sponsorship sales for network, which counts the Ladies Professional Golf Association (LPGA) and the Women’s National Basketball Association (WNBA) as partners
WSN’s board of advisors chair Carol Stiff told SportsPro last year that more advertising dollars have been spent on women’s sports in recent years, and that brands would hopefully see a partnership with the network as an equally worthwhile investment.
Last month, WSN announced the Anheuser-Busch InBev-owned Michelob Ultra beer brand as the first sponsor of its dedicated 24-hour streaming coverage.
“With so many companies stepping up their commitments to elevating women’s sports, there has never been a better time to provide brands with a dedicated network to amplify their investments in the space,” said Danielle Shuff, Connect founder and co-chief executive.
Connect will now be tasked with securing more major sponsorship and media deals for WSN.