A world-record crowd of 77,390 watched Chelsea beat Manchester United 1-0 in the final of the Women’s FA Cup final, the premier English women’s soccer knockout competition, as Sam Kerr scored the only goal at Wembley Stadium.
- Attendance smashed the 60,739 previous best tally for a women’s domestic club match, set when Atletico Madrid hosted Barcelona in a 2019 league game
- Crowd of 91,553 at the Camp Nou for Barcelona’s 2022 Uefa Women’s Champions League quarter-final second leg against Real Madrid is still the highest attendance for a women’s club soccer match
- Overall record for a women’s international fixture was set during the 1999 Fifa Women’s World Cup final as the USA beat China with 90,185 watching at the Rose Bowl, California.
- 87,192 attendance for Uefa Euro 2022 final between England and Germany last summer at Wembley is the highest in the UK
This feat comes a year ahead of the target set by the Football Association (FA), English soccer’s governing body, in 2020. Post Euro 2022, attendances have risen across the Women’s Super League (WSL). A number of clubs in the league have set new records, with Old Trafford, Goodison Park, Stamford Bridge and the Emirates Stadium all hosting women’s matches this season.
“We were confident internally that we’d see a shift in perception and engagement following the [Euro 2022] triumph and there was infrastructure in place to help sustain it,” Marzena Bogdanowicz, the FA’s head of marketing for women’s soccer, told The Guardian.
“We have developed a really dedicated workforce who have looked to capture the momentum that has been generated and highlight what’s special about the women’s game.
“We adapt our fan engagement and marketing to the audience that attends, we learn from the insights we gain each year and improve wherever we can.”
The 2023 Fifa Women’s World Cup provides another opportunity for new engagement records when it gets underway in July. However, as the biggest venue, Sydney’s Stadium Australia, has a maximum capacity of 83,500 a new high attendance for a single match will not be achieved during the tournament.