Drinks giant PepsiCo has announced a wide-ranging five-year partnership with Uefa covering a host of the European soccer body’s women’s soccer properties.
Confirmed ahead of the Uefa Women’s Champions League final on 30th August and running through 2025, the deal sees PepsiCo become a main partner of that tournament, as well as the Women's European Championships.
The contract also covers the women's under-19 and under-17 continental national team tournaments, the Women's Futsal European Championships, and the Together #WePlayStrong programme, which is aimed at encouraging more girls and women to play soccer.
Guy-Laurent Epstein, Uefa’s marketing director, said: “Over the last five years, PepsiCo has been an innovative and influential partner of the Uefa Champions League and we are looking to draw on this energy and experience in order to take the women’s game to new heights.”
Ram Krishnan, global chief commercial officer at PepsiCo, added: “This is an energising moment in the evolution of the sport – and for our business around the world. We look forward to helping accelerate the vibrant women’s game and are committed to the future of women’s football.”
PepsiCo has announced a wide-ranging five-year women's soccer partnership with Uefa