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Women’s Big Bash League cooks up Weber title sponsorship

Barbecue brand replaces Rebel as Australian T20 competition’s naming rights partner.

8 September 2021 Sam Carp
  • Tournament to be known as the Weber WBBL from this season
  • Rebel had been the competition’s naming rights partner since inaugural 2015/16 edition
  • CA also reveals new finals format for this year’s WBBL

Weber Barbecues has agreed a deal with Cricket Australia (CA) to become the new naming rights partner of the Women’s Big Bash League (WBBL).

Starting from the upcoming season, which gets underway on 14th October, the Twenty20 tournament will be known as the Weber WBBL.

The barbecue brand takes over the title sponsorship of the tournament from sports apparel company Rebel, which has been the competition’s naming rights partner since its inaugural 2015/16 edition.

The deal will also see Weber become a supplier of the men’s tournament, known as the KFC Big Bash League.

Alistair Dobson, CA’s general manager of Big Bash Leagues, said: “Much like the league, Weber has harnessed an iconic element of Australian culture and applied its own touch. Now both occupy their own place in an Australian summer – the WBBL in its standalone October to November window, and a Weber in every backyard.

“We thank Weber for their support of the league and look forward to seeing their brand adorn the broadcast, venues and club playing uniforms throughout Weber WBBL|07.”

The partnership announcement coincided with the unveiling of a new finals format for this year’s WBBL, which will see the first-placed side progress to and host the final on 27th November.

The teams that finish third and fourth will face off in an eliminator on 24th November, with the winner of that game taking on the second-placed team on 25th November for a place in the final.

It is intended that those two fixtures will be played at the home ground of the second-placed team, although CA noted that confirmation of all host venues for finals series matches will depend on state border restrictions and public health conditions.

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