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The English and Wales Cricket Board (ECB) has confirmed that 110,000 fans attended the 2023 Women’s Ashes, a 450 per cent increase on the total gate for the 2019 series.
Confirmed:
- 33.5 per cent of ticket buyers were women
- 2023 series was watched by 5.3 million viewers on live TV, more than doubling the audience for the 2019 Women’s Ashes
- Two million viewers watch highlights of the 2023 Women’s Ashes across the BBC’s platforms
- The Ashes drew 47 million video views on social media
Context:
This was the first series featuring the England Women’s one-day international (ODI) team to sell out completely. Pay-TV broadcaster Sky had previously reported strong viewership figures for both the opening Test and the Ashes’ Twenty20 matches.
Coming next:
The ECB will hope increased interest in the Women’s Ashes will translate into greater attention for the women’s edition of The Hundred, which begins on 1st August.
