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Women’s Ashes: 110k fans attend 2023 series in 450% increase on Australia’s previous tour

ECB confirms 5.5m viewers tuned into Sky's live broadcasts, with 2m more watching BBC highlights.

21 July 2023 Josh Sim

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The English and Wales Cricket Board (ECB) has confirmed that 110,000 fans attended the 2023 Women’s Ashes, a 450 per cent increase on the total gate for the 2019 series.


  • 33.5 per cent of ticket buyers were women
  • 2023 series was watched by 5.3 million viewers on live TV, more than doubling the audience for the 2019 Women’s Ashes
  • Two million viewers watch highlights of the 2023 Women’s Ashes across the BBC’s platforms
  • The Ashes drew 47 million video views on social media


This was the first series featuring the England Women’s one-day international (ODI) team to sell out completely. Pay-TV broadcaster Sky had previously reported strong viewership figures for both the opening Test and the Ashes’ Twenty20 matches.

Coming next:

The ECB will hope increased interest in the Women’s Ashes will translate into greater attention for the women’s edition of The Hundred, which begins on 1st August.

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