The German Football Association (DFB) has been approved for a streaming licence in order to broadcast live games from the Frauen-Bundesliga and the Junior Bundesligen.
Currently, Telekom, the German telecommunications giant, owns the domestic rights to the Frauen-Bundesliga which it airs via its streaming platform, with free-to-air network Sport1 also showing one game per matchday.
Now, the DFB is looking to boost women’s top-flight soccer by airing games not shown by Telekom and Sport1 on its own platform, DFB-TV, and its YouTube channel.
The Hessian State Office for Private Broadcasting and New Media has now approved the DFB’s request to air reports, broadcast press conferences, talk shows and live games online nationally.
With the DFB looking to raise the profile of its properties outside of the elite men’s game, as well as increased Frauen-Bundesliga exposure, DFB-TV will also air more youth games on its digital platforms, with as many as six broadcasts a month planned during the season.
Michael Herz, the DFB’s head of content management, said: “We are concerned with mapping the areas of association work and providing them with a media platform that would not otherwise be shown live. We will use DFB-TV, the association's own video platform, and the DFB channel on YouTube.”
The German FA has been approved for a live streaming licence in order to broadcast live games from the Frauen-Bundesliga and the Junior Bundesligen
The German Football Association (DFB) has been approved for a streaming licence in order to broadcast live games from the Frauen-Bundesliga and the Junior Bundesligen.
Currently, Telekom, the German telecommunications giant, owns the domestic rights to the Frauen-Bundesliga which it airs via its streaming platform, with free-to-air network Sport1 also showing one game per matchday.
Now, the DFB is looking to boost women’s top-flight soccer by airing games not shown by Telekom and Sport1 on its own platform, DFB-TV, and its YouTube channel.
The Hessian State Office for Private Broadcasting and New Media has now approved the DFB’s request to air reports, broadcast press conferences, talk shows and live games online nationally.
With the DFB looking to raise the profile of its properties outside of the elite men’s game, as well as increased Frauen-Bundesliga exposure, DFB-TV will also air more youth games on its digital platforms, with as many as six broadcasts a month planned during the season.
Michael Herz, the DFB’s head of content management, said: “We are concerned with mapping the areas of association work and providing them with a media platform that would not otherwise be shown live. We will use DFB-TV, the association's own video platform, and the DFB channel on YouTube.”
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