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Wolves agree ‘UK£1m per season’ Castore kit deal

UK sportswear brand signs ‘long-term’ deal to replace Adidas.

12 November 2020 Ed Dixon

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  • Wolves’ current deal with Adidas worth UK£3m a year
  • Contract set to begin from 2021/22 season

English top-flight soccer club Wolverhampton Wanderers have agreed a kit deal with UK-based brand Castore, SportsPro understands.

The sportswear manufacturer, which launched out of Liverpool in 2016, will pay Wolves UK£1 million (US$1.3 million) a year in a ‘long-term’ deal from the start of the 2021/22 season, according to Sportcal.

The Midlands club’s agreement with current supplier Adidas is worth UK£3 million (US$3.9 million) a year. Though not due to expire until the summer of 2022, Sportcal adds that an agreement has been reached to break the contract a year early and that the Castore deal is only for the kit supply contract and does not include wider retail rights.

Castore has also been linked with a UK£5 million (US$6.5 million) per season kit deal with another Premier League club, Newcastle United, and is in talks with several leading European outfits, including Italy’s AS Roma.

Meanwhile, Sportcal also reports that Castore has also agreed a UK£200,000 (US$263,000) a season, multi-year deal with Saracens – the brand’s first in rugby union. If accurate, Castore is set to replace current kit supplier Nike as the English rugby union club’s kit supplier for the start the 2021/22 second-tier Championship season.

Since launching four years ago, the company has signed up Scottish tennis player Andy Murray as an investor and long-term partner, before making its initial entry into soccer by penning a five-year kit supply deal with Scottish giants Rangers, reportedly worth UK£25 million (US$32.9 million).

Castore also has deals with the West Indies national cricket teams and Australian National Rugby League (NRL) club the Sydney Roosters.

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