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WNBA adds US Bank to top sponsorship tier

Partnership will see the launch of a league-wide financial wellness programme for women’s basketball players.

11 March 2022 Rory Jones

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  • Company becomes official bank of WNBA and marquee events
  • League’s other Changemakers include AT&T, Deloitte, Nike and Google

The Women’s National Basketball Association (WNBA) has agreed a new partnership with US Bank, which will be added to the organisation’s top Changemaker sponsorship tier.

The multi-year agreement will see US Bank serve as the official bank of the US league and its marquee events, including the WNBA Draft, Commissioner’s Cup and All-Star game.

As the newest WNBA Changemaker, US Bank will launch a league-wide financial wellness programme for players, who will gain access to advisors to help them manage their finances.

US Bank will also offer networking and mentorship opportunities, as well as internships and training seminars to help players prepare for their post-playing careers.

The two parties will also select and collaborate with a non-profit organisation to create a dedicated programme for young women in disadvantaged communities. The initiative is intended to support women of colour, and will provide opportunities to a range of different industries.

WNBA commissioner Cathy Englebert said: “US Bank’s support as a WNBA Changemaker is exactly what we envisioned when we created this platform, and we are excited that US Bank will share in our mission to support the players and the league in unparalleled ways.

“One important element of this partnership was the idea to create financial education programmes that will not only offer assistance to the elite athletes of the WNBA during their playing days, but also help set them up for long-term success beyond the court.

“US Bank has shown outstanding commitment to highlighting our players as role models and community leaders, and we look forward to working together to advance the WNBA.”

The WNBA’s roster of Changemakers also includes telecommunications company AT&T, accountancy firm Deloitte, US sportswear giant Nike and internet search engine Google.

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