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Study: WNBA NFTs on Top Shot in high demand as new season begins

Transactions and sales of league’s digital collectibles have been doubling every week since 1st March.

11 May 2022 Rory Jones

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  • WNBA joined Top Shot marketplace in August 2021
  • Las Vegas Aces ranked first in both sales and transactions on the platform
  • Collectors say Top Shot presence has stirred interest in the league

Demand for Women’s National Basketball Association (WNBA) non-fungible tokens (NFTs) on the NBA Top Shot marketplace has surged in recent months, according to new data.

The Dapper Labs-owned platform said that transactions and sales of WNBA digital collectibles have doubled every week since the beginning of March ahead of the new season, which started on 6th May.

The WNBA was first added to the Top Shot platform last summer as part of an agreement between the league, its players association, Dapper Labs and the OneTeam Partners agency, with the first NFT drop taking place in August 2021.

Las Vegas Aces moments are proving to be the most popular on the platform having been the subject of 84,979 transactions. The Dallas Wings are second with 64,855 transactions, followed by the Atlanta Dream (63,990), Los Angeles Sparks (62,852) and Washington Mystics (57,595).

The Aces’ A’ja Wilson is the most in demand of all WNBA players with 36,989 transactions, while moments featuring the 25-year-old have also generated the most gross revenue of any women’s basketball player on Top Shot.

Diana Taurasi of the Phoenix Mercury, Chicago Sky’s Candace Parker, former Los Angeles Sparks star Lisa Leslie, and the Seattle Storm’s Sue Bird completed the top five players on the platform by gross revenue.

Away from team and individual stats, the results of a survey conducted on Top Shot Discord, where users can interact with each other, suggested that the NFT marketplace is pushing more people towards the WNBA.

The survey found that 58 per cent of collectors believe the launch of WNBA digital collectibles on the platform has caused them to become more interested in the league.

Meanwhile, 62 per cent of respondents said that they had learned more about the league since it was added to Top Shot.

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