The Women’s National Basketball Association (WNBA) has announced a multi-year partnership with Sony Interactive Entertainment (SIE).
- PlayStation to ‘explore marketing opportunities’ with the WNBA
- PlayStation becomes official console and marketing partner of the league
SIE already has endorsement deals with WNBA stars Arike Ogunbowale, NaLyssa Smith and Zia Cooke via its ‘PlayStation Playmakers programme’. This partnership follows a similar deal agreed between Uefa and SIE earlier this year, with PlayStation made a partner for its women’s properties.
“We are thrilled to partner with the WNBA to continue investing in the next generation of women athletes and will be exploring new and unique ways to elevate and share their stories,” said Andrea Perez, senior vice president of brand, product and services marketing at SIE.
The marketing collaboration between the WNBA and PlayStation will start at the league’s All-Star Game on 15th July.