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The Women’s National Basketball Association (WNBA) scored its most-watched regular season in 21 years, with combined viewership across ABC, CBS, ESPN and ESPN2 up 21 per cent over the previous campaign.
Confirmed:
- Average viewership across ABC, ESPN and CBS was up eight per cent on last season, with each game averaging 505,000 viewers
- WNBA broadcasts averaged 627,000 viewers on ABC, which made it the most-viewed regular season on the network in 11 years
- This year’s WNBA All-Star game on ABC was the most watched in 16 years, averaging 850,000 viewers and gaining a peak audience of 955,000 viewers
- The WNBA Draft averaged 572,000 viewers on ESPN, up 42 per cent on last year’s edition and was the most watched since 2004
- Regular season games on Scripps-owned network Ion were consumed for a total of 14 million hours
Context:
The WNBA also had a successful season outside of TV audiences, with average regular season attendances up 16 per cent compared to last year. It also gained its highest total attendance across the season in 13 years.
Across all of its social media handles, the league garnered a record 373 million video views this season, which was up 96 per cent on the 2022 campaign. Its digital app saw downloads increase by nearly 400 per cent, while total views for its League Pass package was up 257 per cent.
Coming next:
On the back of strong viewership and engagement, the WNBA will want to set new highs for the postseason, which began on 13th September.
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