English top-flight soccer club West Ham United have announced an extension of their shirt sponsorship deal with Betway until 2025.
The new deal has been described as a ‘record’ for the online bookmaker, exceeding the contract Betway previously signed with the Premier League club in 2015 and then extended in 2016 through 2020. The first year of that deal was worth UK£6 million but the extension saw West Ham earn UK£10 million a season.
The bookmaker has been active in its partnership with West Ham, introducing several fan engagement initiatives such as the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep. These activations will continue throughout the course of the extended agreement.
Anthony Werkman, Betway chief executive, said: “They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”
Karren Brady, West Ham vice chairman, added: “After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.”
English top-flight soccer club West Ham United have announced an extension of their shirt sponsorship deal with Betway until 2025.
The new deal has been described as a ‘record’ for the online bookmaker, exceeding the contract Betway previously signed with the Premier League club in 2015 and then extended in 2016 through 2020. The first year of that deal was worth UK£6 million but the extension saw West Ham earn UK£10 million a season.
The bookmaker has been active in its partnership with West Ham, introducing several fan engagement initiatives such as the Betway Academy, Betway Fan Taxi and West Ham Supermarket Sweep. These activations will continue throughout the course of the extended agreement.
Anthony Werkman, Betway chief executive, said: “They are a club with one of the most passionate fanbases in the game, who we have built up a strong relationship with by giving them some unforgettable experiences and memories.
“This is something we are wholly committed to and we are delighted to be continuing our partnership with the club.”
Karren Brady, West Ham vice chairman, added: “After working together successfully for four years, this is a new, long-term, record-breaking commercial deal for the club, which shows the faith that Betway has in West Ham United and our iconic global identity which has seen us recognised as one of the world’s biggest football brands.”
