Major League Soccer (MLS) and its commercial arm, Soccer United Marketing, have agreed a sponsorship deal with US financial services firm Wells Fargo.
The multi-year tie-up sees Wells Fargo become the exclusive retail banking and commercial lending sponsor of MLS.
The San Francisco-headquartered firm will have the right to use MLS intellectual property to promote the partnership, while the deal also includes field-level signage at games and advertising exposure via national broadcasts and online.
The deal, financial terms of which were not released, also includes a host of philanthropic elements.
“With our coast-to-coast presence, the time is right for Wells Fargo to invest in a national sports marketing sponsorship that allows us a unique and ownable platform for engaging new and existing customers, increasing our overall brand consideration and continuing to support community initiatives in the markets where we have customers and team members,” said Jamie Moldafsky, Wells Fargo’s chief marketing officer. “Soccer is a growing sport in the US, with a dedicated and passionate fan base, and Wells Fargo is proud to join fans across the country in our support of MLS and the sport of soccer.”
“We are excited to welcome Wells Fargo to the MLS family,” added Kathy Carter, the president of Soccer United Marketing. “Soccer fans are passionate, loyal and community-oriented – qualities that Wells Fargo and their team members share and embody everyday as they seek to help their customers succeed financially. We look forward to partnering with Wells Fargo for many years to come.”MLS – Wells Fargo