Volvo has signed on as the exclusive corporate sponsor of the India International Regatta.
The regatta, which will begin from Chennai on 1st November, is expected to see more than 150 sailors from across the world racing in Optimist and 29er boat classes, which have been procured with the assistance of the Indian Ministry of Youth Affairs and Sports.
Commenting on the deal, Vovlo head of marketing head Sohanjeet Randhawa said: “We have seen a great synergy between our brand and sailing, and the growing popularity of sailing in India makes this a great opportunity for us to partner. We now have a special connect with Chennai city and sailing in India.
“Volvo Buses, with a 100 bus order from Chennai City, will soon be part of the city’s development landscape. Volvo Penta on the other hand is one of the most preferred global brand in the boating industry and as well as in marine commercial and industrial segments. On land, air or on sea Volvo seeks to create value in consonance with its core values of environment care, safety and quality”.
Shankar Narayanan, chairman of the Fundraising and Publicity Committee of the Yachting Association of India said: “We are delighted to have Volvo come on board as the title sponsor of the event. It is our privilege to have one of the world’s leaders join hands with us and I extend a hearty welcome on behalf of the entire sailing family. I am confident that together we will create a wonderful experience for the sailing enthusiasts and help make this event even bigger in the days to come.”
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