Virgin Active has agreed a three-year sponsorship deal with the UK's Lawn Tennis Association (LTA).
The partnership will see Virgin Active become the official health club of British tennis. It will introduce LTA schemes such as 'mini tennis' for three to ten-year-olds and 'cardio tennis' classes for adults into its network of clubs, while it has also committed to a UK£1 million investment in the installation of 81 new courts.
Britain's world number 43 and Olympic mixed doubles silver medallist Laura Robson is to be a tennis ambassador for Virgin Active, along with former British men's number one Andrew Castles.
“It's an absolute privilege for Virgin Active to partner with the LTA,” said Gary Stewart, head of racquet sports at Virgin Active. “As a governing body, the LTA's overall purpose mirrors that of Virgin Active – to continue to grow and sustain the sport, nurture young talent and increase participation while highlighting that tennis is a fun, affordable, family sport as well as a great way to get fit.”
Lawrence Robertson, the LTA commercial director, added: “We're delighted to have this opportunity to partner with Virgin Active. We're especially excited to work with a company with such a deep understanding of its customers and a recognition of how tennis can offer everyone a great experience and a fun way to get fit. I'm confident our partnership with Virgin Active will help more us get more people playing and enjoying our sport both in and out of their clubs.”
LTA – Virgin Active