A-League soccer club Melbourne Victory FC have penned a shirt sponsorship deal with parking management group Care Park.
The new one-year agreement, which has been signed solely for the Victory’s AFC Champions League matches, will see the Care Park logo emblazoned on the home and away shirt of the Australian soccer team throughout the course of their 2011 campaign in Asia’s foremost club football competition.
Care Park managing director, Robert Belteky said of the deal: "We welcomed the opportunity to renew our partnership with Melbourne Victory and their AFC Champions League campaign, particularly as we continue to grow in the Asian region."
“As we saw last year, this tournament is the pride of Asian club football, where football is by far the major spectator sport with enormous commercial profile. There’s no doubt this relationship will continue to increase our exposure in Australia, but also as an emerging company throughout Asia,” added Belteky.
Victory’s managing director Richard Wilson also expressed his delight at the deal: “Firstly, I‘d like to say how grateful we are to Care Park for their support of our Champions League campaign. We're really looking forward to competing in Asia's most prestigious club competition again and hopefully it’s a case of third time lucky and we can progress from this tricky group.”
"The AFC Champions League is another chance for us to showcase our club and supporters, who we believe are not only Australia's best, but also amongst Asia's best,” added Wilson.
Melbourne Victory remain the only A-League club to complete the Premiership-Championship double on two occasions. The Victory are also the first and only club to complete Australia’s soccer domestic treble, claiming the Challenge Cup, Premiership and Championship, in the 2008–09 season. The AFC Champions League consists the top thirty-two clubs selected from the top ten Asian soccer leagues. The champions of the competition receive approximately US$2.25 million in prize money which is dependants on the club’s record in the group stage.
1 year Victory – Care Park