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Veloce teams up with NFT company Animoca Brands

Long-term deal covers London-based company's esports operation and Extreme E team.

1 April 2021 Georgina Yeomans
  • Animoca Brands has invested its branded motorsports token into Veloce’s pre-IPO funding round
  • Veloce Racing becomes first global motorsport team to be funded by REVV tokens

London-based esports and racing company Veloce has announced a new long-term partnership with non-fungible token (NFT) and blockchain conglomerate Animoca Brands.

As part of the deal, Animoca Brands has invested its branded motorsport utility token, known as REVV, into Veloce's new pre-IPO funding round.

The partnership spans the entirety of Veloce's esports operation, which includes ten teams, 40 channels and 215 million monthly views.

In addition, the deal also covers the company's new team in Extreme E, the upcoming all-electric SUV series, making Veloce the first global motorsport outfit to be partially funded by REVV tokens.

“With a concentrated focus on blockchain integrated gaming, we see an immense future for tokenised gaming and sport,” said Jack Clarke, co-founder and chief innovation officer at Veloce.

“No organisation matches Animoca Brands’ breadth and portfolio within the blockchain gaming space, and we are excited to leverage our 200 million plus monthly viewership to build a truly integrated ecosystem for our combined digital audiences.”

The agreement adds to Animoca Brands’ existing partnerships in motorsport, including deals with Formula One, Formula E and MotoGP.

Elsewhere in Extreme E, Lewis Hamilton's X44 outfit has announced that it has partnered with motorsport business Prodrive, which will oversee the team’s race operations during the 2021 season.

“Extreme E is such an exciting and unique concept and I have been fascinated by the project ever since Alejandro [Agag] launched it almost two years ago,” said Prodrive chairman David Richards.

“When Lewis then announced his interest in a team it was a great opportunity for Prodrive to help him realise his personal ambitions from the series.”

Prodrive has experienced previous success in motorsport, winning six World Rally Championship titles, six Le Mans titles and five British Touring Championships, while it is also the reigning World Endurance Championship GT manufacturers’ and drivers’ champion with Aston Martin Racing.

Veloce has partnered with Animoca Brands in a deal covering its Extreme E and esports teams.

Extreme E

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