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USL pens Sportfive extension to grow global media and sports betting business

Agency to continue securing international broadcast deals, as well as help expand USL’s sports betting streaming and data partnerships.

14 March 2023 Rory Jones

Sacramento Republic FC

The United Soccer League (USL) has penned a multi-year partnership extension with sports marketing agency Sportfive to help the US-based soccer organisation grow its business globally. 


  • Sportfive to continue securing international broadcast rights deals for USL Championship and USL League One men’s competitions, and the new women’s USL Super League
  • Agency will support expansion of USL’s sports betting streaming and data partnerships globally
  • Duration of ‘long-term’ renewal was not disclosed


Sportfive first partnered with the USL in 2020 when the Hamburg-headquartered firm was tasked with marketing the international broadcasting rights for the USL Championship and USL League.


”The USL brand of soccer has arrived, and we are proud to expand our partnership with Sportfive to take that brand to the world,” said USL chief commercial officer Court Jeske.

“This long-term agreement allows us to be very intentional about our global growth and exposure while doing so with a partner we know and trust.”

Coming next:

Sportfive will aim to bring in new broadcast partners for the USL as it enters a period of expansion. The new USL Super League is set to kick off in 2024, while a New Orleans-based club plans to join the USL by 2025.

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