The Minnesota Vikings of the National Football League (NFL) have signed a multi-year, multi-million dollar naming rights agreement for their new stadium with US Bank.
The 20-year deal, which begins in 2016, will see the under-construction venue renamed as US Bank Stadium. SportsBusiness Journal reports that the deal is worth some US$220 million, although the same report said the contract would run for 25 years, not 20. A spokesperson for US Bank has since said that figure is “on the high side”.
As part of the agreement US Bank, the fifth-largest commercial bank in the United States, will invest US$1 million in youth sport projects across the state of Minnesota. The investment programme, entitled ‘Places to Play’, will offer grants to community facilities such as parks, playgrounds, trails and athletic facilities.
Minneapolis-based US Bank oversees US$410 billion in assets and operates 3,172 banking offices in 25 states across America.
“The Minnesota Vikings are a treasure for all citizens of Minnesota and our surrounding states to embrace, enjoy and enthusiastically support,” said Richard Davis, the chairman, president and chief executive of US Bank.
“As Minnesota’s hometown bank, US Bank has been investing in the financial futures of individuals, families, small businesses and large enterprises for more than 150 years. Today, it is our privilege to make this new investment in the Vikings and the entire state of Minnesota.”
US Bank Stadium, set to open next summer ahead of the 2016 NFL season, is being built at a reputed cost of US$1.078 billion, with at least US$566 million stumped up by the Vikings and the remaining funds coming from city and state taxpayers. It is due to host the 2018 Super Bowl.
“On behalf of the entire Minnesota Vikings organisation, we would like to thank Richard and the 67,000 US Bank employees for their belief in, and support of, the Vikings and this new stadium and for the commitment they make in the economic and social well-being of Minnesota and its citizens every day,” said Vikings owner and president Mark Wilf.
“We are proud to partner with a storied and respected Minnesota institution to introduce both US Bank Stadium and the Places to Play programme, both of which will serve as assets for the entire Minnesota community.”
20 years 11000000 220000000 More_than_USD50million
The Minnesota Vikings of the National Football League (NFL) have signed a multi-year, multi-million dollar naming rights agreement for their new stadium with US Bank.
The 20-year deal, which begins in 2016, will see the under-construction venue renamed as US Bank Stadium. SportsBusiness Journal reports that the deal is worth some US$220 million, although the same report said the contract would run for 25 years, not 20. A spokesperson for US Bank has since said that figure is “on the high side”.
As part of the agreement US Bank, the fifth-largest commercial bank in the United States, will invest US$1 million in youth sport projects across the state of Minnesota. The investment programme, entitled ‘Places to Play’, will offer grants to community facilities such as parks, playgrounds, trails and athletic facilities.
Minneapolis-based US Bank oversees US$410 billion in assets and operates 3,172 banking offices in 25 states across America.
“The Minnesota Vikings are a treasure for all citizens of Minnesota and our surrounding states to embrace, enjoy and enthusiastically support,” said Richard Davis, the chairman, president and chief executive of US Bank.
“As Minnesota’s hometown bank, US Bank has been investing in the financial futures of individuals, families, small businesses and large enterprises for more than 150 years. Today, it is our privilege to make this new investment in the Vikings and the entire state of Minnesota.”
US Bank Stadium, set to open next summer ahead of the 2016 NFL season, is being built at a reputed cost of US$1.078 billion, with at least US$566 million stumped up by the Vikings and the remaining funds coming from city and state taxpayers. It is due to host the 2018 Super Bowl.
“On behalf of the entire Minnesota Vikings organisation, we would like to thank Richard and the 67,000 US Bank employees for their belief in, and support of, the Vikings and this new stadium and for the commitment they make in the economic and social well-being of Minnesota and its citizens every day,” said Vikings owner and president Mark Wilf.
“We are proud to partner with a storied and respected Minnesota institution to introduce both US Bank Stadium and the Places to Play programme, both of which will serve as assets for the entire Minnesota community.”
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