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Warner Bros Discovery and the United States Tennis Association (USTA) have inked a five-year broadcast partnership extension for US Open rights across 45 European territories until 2027.
Contract:
- Tournament to air on Eurosport linear channels in most markets
- Discovery+ subscription streaming platform and Eurosport app to carry all games
- Select markets including Nordic countries will have access to matches on free-to-air (FTA) channels
- Deal is exclusive in 42 of the 45 markets
- UK, Austria, France, Germany, Italy, and Spain not included in the deal
Context:
Warner Bros Discovery’s rights portfolio includes the Wimbledon, the Australian Open and French Open Grand Slam tournaments in 12 European territories, as well as the men’s elite ATP Tour in ten markets.
Comment:
“As a trusted partner to the USTA, we have developed a proven strategy to harness the full scale of our channels and platforms to screen coverage to the widest possible audience,” said Trojan Paillot, vice president of sports rights acquisitions and syndication at Warner Bros Discovery Europe.
“This combined with our unrivalled tennis expertise, technology and storytelling ability means we offer fans a deeper and more engaging viewing experience year after year.”
Coming next:
The pan-European deal between USTA and Discovery did not include the UK, Austria, France, Germany, Italy, or Spain. In the UK the US Open is set to return to Sky Sports, but the deals for other key territories are yet to be finalised. Warner Bros Discovery had the contracts for the tournament in all of those markets and could yet agree extensions.
