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US Open extends Wowow’s Japanese rights deal to take partnership past 30 years

Japanese pay-TV broadcaster to provide coverage of all matches via digital platforms.

25 August 2022 Rory Jones

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The US Open and Wowow have signed an extension of their longstanding Japanese broadcast partnership, with the relationship set to mark its 30th anniversary at this year’s Grand Slam event in New York.

The Japanese pay-TV broadcaster, the tournament’s longest standing broadcast partner, will air every match across all courts via its Wowow On-Demand (WOD) and on Wowow Tennis World digital platforms. The network’s linear channels will also offer US Open coverage in ultra HD.

Wowow Tennis World will also allow fans to access matches not aired on WOD, as well as practice courts and press conference coverage.

“This year’s championships will be massive; all matches on all courts will be available live on Wowow On-Demand and Wowow Tennis World, Wowow 4K will carry men’s and women’s singles finals live in 4K, live streaming of the practice courts and press conferences and online events will connect fans and commentators,” said Akira Tanaka, Wowow president and chief executive.

“The contents have been enhanced to allow you to enjoy every aspect of US Open tennis championships, as if you were actually there.

“We will continue to provide the fascination, excitement, and passion of tennis through our partnership with USTA, as well as services that will help raise the level of tennis culture in Japan.”

Kirsten Corio, chief commercial officer of the United States tennis Association (USTA), added: “The commitment and longevity of a partner like Wowow has undoubtedly played a part in the global growth and success of the US Open over the last three decades.

“We are grateful to Wowow for their steadfast partnership for the last 30 years, and look forward to the future fan engagement that Wowow will bring to the US Open audience across Japan.”

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