Glare-reducing patch manufacturer EyeBlack has signed a 'multiyear' deal with Chicago Bears football player Brian Urlacher.
According to a report in SportsBusiness Daily, it was Urlacher, who is already known for sporting EyeBlack patches, who approached the company about a deal.
Urlacher will promote the brand on through social media and his image will adorn the packaging of EyeBlack's black product line.
EyeBlack has deals with Nike, MLB, MLL and numerous colleges, but, as it doesn't have a deal with the NFL, Urlacher will not appear in his Chicago Bears uniform in any of the company's promotional activity
Brian Urlacher – EyeBlack