A survey of UK soccer fans has highlighted further demand for personalised TV channels, with audiences willing to pay extra for access.
The Future of TV Market Demand November 2019 by the Australia-based agency Quantum Market Research showed that 96 per cent of viewers would use a personalised channel if offered by television broadcasters. Survey respondents were also willing to pay an extra UK£14.30 (US$18.56) per month for the channel on top of their existing TV subscription.
‘Those passionate about their team, and who already regularly watch highlights online, are willing to pay the highest price,’ the report stated.
Furthermore, the survey revealed that of respondents that were not going to renew their subscription, 77 per cent said they were more likely to renew if the broadcaster offered personalised channels.
The survey, which took place between 18th and 25th November 2019, included 1,000 people in the UK with subscriptions to pay-TV broadcasters Sky Sports and BT Sport who watched the Premier League, English soccer’s top-flight.
Viewers are willing to pay an extra UK£14.30 for access to tailored content.
A survey of UK soccer fans has highlighted further demand for personalised TV channels, with audiences willing to pay extra for access.
The Future of TV Market Demand November 2019 by the Australia-based agency Quantum Market Research showed that 96 per cent of viewers would use a personalised channel if offered by television broadcasters. Survey respondents were also willing to pay an extra UK£14.30 (US$18.56) per month for the channel on top of their existing TV subscription.
‘Those passionate about their team, and who already regularly watch highlights online, are willing to pay the highest price,’ the report stated.
Furthermore, the survey revealed that of respondents that were not going to renew their subscription, 77 per cent said they were more likely to renew if the broadcaster offered personalised channels.
The survey, which took place between 18th and 25th November 2019, included 1,000 people in the UK with subscriptions to pay-TV broadcasters Sky Sports and BT Sport who watched the Premier League, English soccer’s top-flight.
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