Ultimate Fighting Championship (UFC) heavyweight Alistair Overeem has been announced as a new brand ambassador for sports performance drink Rize.
Overeem, who is unable to apply for a Nevada State Athletic Commission (NSAC) mixed martial arts license until 27th December after admitting to administering himself with an anti-inflammatory medication mixed with testosterone, is the former Strikeforce heavyweight champion, Dream heavyweight champion and winner of the 2010 K-1 World Grand Prix.
Financial terms of Overeem's latest personal endorsement agreement were not released.
“I had many opportunities to align myself with a training drink, but after considering all the brands out there, I went with Rize because it improves cognitive function and mental focus, two of the most important things you need to take with you into the Octagon on fight night,” said Overeem. “I was very impressed with Rize not only because of its proven scientific ability to improve cognitive function, but also because it is all natural and has a very light and clean taste.”
Rize founder Dr. Jeffrey Hendricks added, “It is an honour to have Alistair Overeem representing Rize. To have Alistair Overeem, one of the top athletes in the fastest growing sport in the world, show support for Rize is incredible, and a testament to how far Rize has come in the past five years.”
Overeem is represented by Florida-based sports marketing agency Authentic Sports Management (ASM).
An interview with ASM president Glenn Robinson appeared in the April edition of SportsPro. To subscribe to the magazine, click here.
Overeem – Rize