- ACX named MMA promotion's official sound
- UFC Ultimate Sound platform to be launched on iOs and Android
The Ultimate Fighting Championship (UFC) has inked a licensing deal with creative technology company ACX Music, which will see the launch of a new streaming app called UFC Ultimate Sound.
Having now been designated the official sound of UFC, ACX will work with the mixed martial arts (MMA) promotion to create the app, which will enable fans to listen to playlists from their favourite fighters.
UFC Ultimate Sounds, which is available to download on Apple’s App Store and Google Play, will also feature customised artist-curated mixes.
“UFC is always at the forefront when it comes to fan engagement,” said UFC senior vice president of consumer products Tracey Bleczinski.
“We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”
Svein Sorgard, ACX Music’s chief executive, added: “Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and the fighters, and curated by music professionals.
“Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports.”
The Ultimate Fighting Championship (UFC) has inked a licensing deal with creative technology company ACX Music, which will see the launch of a new streaming app called UFC Ultimate Sound.
Having now been designated the official sound of UFC, ACX will work with the mixed martial arts (MMA) promotion to create the app, which will enable fans to listen to playlists from their favourite fighters.
UFC Ultimate Sounds, which is available to download on Apple’s App Store and Google Play, will also feature customised artist-curated mixes.
“UFC is always at the forefront when it comes to fan engagement,” said UFC senior vice president of consumer products Tracey Bleczinski.
“We are proud to be the first brand in the world to offer fans the opportunity to connect with UFC and fighters in a way never seen before. Music is an important part of our DNA, and we’re excited about the potential of this streaming service.”
Svein Sorgard, ACX Music’s chief executive, added: “Music brings people together and we’ve given them a place to meet. Every mix is inspired by UFC and the fighters, and curated by music professionals.
“Working closely together with UFC, we feel UFC Ultimate Sound is the first step in a new direction for both the music industry and professional sports.”
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