UFC filters through Snapchat content partnership

MMA promotion putting tailored shows and stories on social platform.

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Las Vegas-based mixed martial arts promotion the Ultimate Fighting Championship (UFC) has announced a content partnership with social media platform Snapchat.

The agreement will see at least 200 pieces of UFC content published on the platform’s Discover page, with the UFC Pulse and Embedded franchises to be made available as Snapchat shows.

UFC Pulse will air on Snapchat three times a week, providing highlights and a preview of the upcoming weekend’s fight card. It will also include a ‘Top Five’ episode showcasing the best submissions and knockouts, as well as an episode covering the top moments from the official weigh-ins. Embedded, meanwhile, will give Snapchat users behind-the-scenes insights into how UFC stars prepare for their fights.

In addition, the UFC and Snapchat plan to collaborate on at least 20 Our Stories features, which will cover weekly bouts and tentpole events throughout the year, including 12 pay-per-views (PPV) and eight UFC Fight Nights. There will also be creative tools, such as filters, which fans in attendance at events can use to decorate their snaps.

David Shaw, the UFC’s senior vice president of international and content, said: “Snapchat is one of the world’s leading mobile storytelling platforms and we’re thrilled to partner with them to engage with new and existing UFC fans alike and to help generate excitement for viewership of upcoming events.” 

The deal adds to Snapchat’s partnership portfolio in sports, which already includes deals with the National Football League (NFL), National Hockey League (NHL) and Formula One.

“We want to make being a UFC fan more fun no matter where you are, and we’re thrilled to have  UFC utilising all of our offerings, from content to creative tools,” added Anmol Malhotra, Snap’s head of sports partnerships. “We’re excited for UFC to join a wide range of sports leagues around the world in delivering Snapchatters the ultimate fan experience.”

 the UFC has announced a content partnership with social media platform Snapchat

Las Vegas-based mixed martial arts promotion the Ultimate Fighting Championship (UFC) has announced a content partnership with social media platform Snapchat.

The agreement will see at least 200 pieces of UFC content published on the platform’s Discover page, with the UFC Pulse and Embedded franchises to be made available as Snapchat shows.

UFC Pulse will air on Snapchat three times a week, providing highlights and a preview of the upcoming weekend’s fight card. It will also include a ‘Top Five’ episode showcasing the best submissions and knockouts, as well as an episode covering the top moments from the official weigh-ins. Embedded, meanwhile, will give Snapchat users behind-the-scenes insights into how UFC stars prepare for their fights.

In addition, the UFC and Snapchat plan to collaborate on at least 20 Our Stories features, which will cover weekly bouts and tentpole events throughout the year, including 12 pay-per-views (PPV) and eight UFC Fight Nights. There will also be creative tools, such as filters, which fans in attendance at events can use to decorate their snaps.

David Shaw, the UFC’s senior vice president of international and content, said: “Snapchat is one of the world’s leading mobile storytelling platforms and we’re thrilled to partner with them to engage with new and existing UFC fans alike and to help generate excitement for viewership of upcoming events.” 

The deal adds to Snapchat’s partnership portfolio in sports, which already includes deals with the National Football League (NFL), National Hockey League (NHL) and Formula One.

“We want to make being a UFC fan more fun no matter where you are, and we’re thrilled to have  UFC utilising all of our offerings, from content to creative tools,” added Anmol Malhotra, Snap’s head of sports partnerships. “We’re excited for UFC to join a wide range of sports leagues around the world in delivering Snapchatters the ultimate fan experience.”