UFA Sports has signed a comprehensive agreement to become exlusive marketing partner of German Handball Bundesliga team Füchse Berlin.
The deal follows a successful 2010/2011 season in which the team finished the season in third place and qualified for the Champions League for the first time in the team's history.
"The marketing agreement was the next logical step in the team's development," said Füchse Berlin managing director Bob Hanning. "We were impressed with UFA Sports' network and marketing expertise.”
The long-term deal includes all of the team's marketing and hospitality rights. UFA Sports will have a three-man team on the ground in Berlin.
"The German Handball Bundesliga is the best handball league in the world, and is really starting to catch the eye of the advertising industry," said Robert Müller von Vultejus, managing director of UFA Sports. "We look forward to being part of the Füchse Berlin success story and strengthen our business activities in Berlin.”
Neither handball nor Berlin are uncharted territory for UFA Sport. The company recently marketed the global media rights for the 2011 Men's Handball World Championship, and has a marketing agreement with FC Union Berlin.
Füchse Berlin – UFA Sports