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Sports streaming service DAZN has revealed record viewing figures for its coverage of the Uefa Women’s Champions League across the 2022/23 season.
Confirmed:
- Tournament viewed in more than 230 territories worldwide with 50 million views on the DAZN’s dedicated Women’s Champions League YouTube channel across the season
- Total views figure up 17 per cent on 2021/22 campaign
- Female viewership is up three per cent and more people aged 13 to 34 are tuning in
- DAZN sees increases across all devices, with mobile viewership rising 53 per cent
Context:
Now in its second season as the Women’s Champions League global broadcast partner, which includes a distribution deal with YouTube, DAZN said the latest viewing figures demonstrated the link between improving visibility, growing value and creating viability for the women’s game. According to a Crux Sports report, 86 per cent of participating clubs stated that they had seen a direct impact on their fanbase, while 57 per cent of fans said that they have an increased desire to follow players and clubs.
Comment:
“DAZN is the home of women’s football globally and is committed to increasing visibility and access to women’s football, as well as setting new standards for broadcast and production,” said Marc Watson, DAZN’s chief commercial officer.
“The huge growth in viewership right across the competition demonstrates the growing appetite for women’s football, especially of the quality that Europe’s top teams and leagues bring to the UWCL.”
Coming next:
Last season’s Women’s Champions League final notched up a record live cumulative viewership of 3.6 million globally, and DAZN will be optimistic of beating that figure for this year’s fixture between Barcelona and Wolfsburg on 3rd June.
