- Contract covers Hong Kong, Malaysia, Brunei, Singapore, Thailand, Cambodia and Laos
- Uefa agree to anti-piracy measures as part of deal
BeIN Media Group has expanded its partnership with Uefa by securing broadcast rights to its Champions League elite club soccer competition across seven Asian territories.
The agreement, which runs through to the end of the 2023/24 season, will see BeIN’s flagship network also broadcast the Uefa Europa League, Uefa Europa Conference League, as well as the Uefa Youth League in Hong Kong, Malaysia, Brunei, Singapore, Thailand, Cambodia and Laos.
The Qatari-based media group said a vital factor in the agreement was a commitment from Uefa to enforcing anti-piracy measures. A BeIN statement said: 'The two partners will also continue their close partnership and alliance on anti-piracy measures in countries and regions all around the world.'
Mike Kerr, BeIN Asia Pacific's managing director, said: “BeIN is delighted to renew our valued relationship with Uefa as their club competitions broadcast partner in Asia, complementing our existing rights portfolio of a wide range of premium sports. As the leading pan-regional sports broadcaster in the region, we aim to work alongside our key affiliate partners to grow audiences and provide a compelling sports experience across all screens.”
Last season, Uefa’s own Uefa.tv platform aired its club competitions in a number of Southeast Asian territories after DAZN handed back its broadcast contract amid the pandemic.
The latest rights deal comes on the back of BeIN’s recent US$600 million rights agreement for Uefa’s premier club competitions across the Middle East and North Africa earlier this month.