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Uefa extends Champions League partnership with PlayStation

Games console brand remains official sponsor of European soccer tournament until 2024.

30 July 2021 Rory Jones
  • PlayStation will present the official player of the match award for Champions League matches
  • Brand will continue to support Uefa’s UCL Fantasy and Predictor games

PlayStation has renewed its 24-year association with the Uefa Champions League, European club soccer’s premier competition, for another three seasons. 

As part of the agreement, which runs for the 2021 to 2024 cycle, PlayStation will present the official player of the match award for each Champions League game, as well as the player of the week award on Uefa’s digital platforms. 

In addition, the games console brand will continue to support the Uefa Champions League Gaming Hub, which features the enhanced UCL Fantasy and Predictor games. 

The deal also includes sponsorship rights for the Uefa Super Cup, Uefa Youth League and Uefa Futsal Champions League in 2021, 2022, and 2023. 

“PlayStation has been a valued partner of the Uefa Champions League for more than 23 years, so I am delighted that we are able to celebrate a three-year extension to our relationship”, said Guy-Laurent Epstein, Uefa’s marketing director.

“Uefa’s long-term partnerships with innovative brands like PlayStation are invaluable to Uefa in promoting our competitions globally, and in particular in the digital space, so we look forward to continuing our relationship as we enter a new Uefa Champions League cycle.”

PlayStation is the seventh Champions League sponsor secured for the 2021 to 2024 cycle, joining Heineken, PepsiCo, Mastercard, Gazprom, FedEx and Just Eat Takeaway.

PlayStation has renewed its 24-year association with the Uefa Champions League for another three seasons. 

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