- Four-year deal to run until 2025
- Grifols named exclusive healthcare company of Women’s Euro and revamped Women’s Champions League
- Visa, Pepsi, Just Eat Takeaway.com, Hublot and the Euronics Group already partners of Uefa women’s soccer.
Uefa, European soccer’s governing body, has added Spanish pharmaceutical giant Grifols as a sponsor of its women’s national team and club competitions.
The four-year deal, which runs until 2025, sees the Barcelona-based company named as a dedicated Uefa women’s soccer partner. The agreement also designates Grifols as the exclusive healthcare company partner of all women’s tournaments under Uefa’s watch. This includes the Women’s Champions League, the Women’s European Championships, the Women’s Under-19 and Under-17 Championships, and the Women’s Futsal Euros.
Grifols’ contract also covers Uefa’s ‘Together #WePlayStrong’ initiative, which aims to encourage more girls and women to play soccer.
In addition, Grifols will be able to undertake multiple branding and promotional activities across its own channels and Uefa properties. Activations are set to include in-stadium fixed and rotating LED boards, matchday and on-site promotions, premium giveaways, hospitality and digital actions on social media platforms.
Grifols joins Visa, Pepsi, Just Eat Takeaway.com, Hublot and the Euronics Group as partners of Uefa women’s football.
“This is such an exciting time to be part of Uefa women’s football as our game is developing at such a tempo and we are delighted to welcome Grifols on this exciting journey with us,” said Nadine Kessler, Uefa’s chief of women’s football.
“For years Grifols has demonstrated its commitment to women’s sport as part of its sponsorship of local social initiatives, including volleyball and field hockey. Therefore, we believe they are the perfect partner to be joining us and we are looking forward to closely working with them over the upcoming seasons.”
Teresa Rione, Grifols’ chief communications officer, added: “Sport is one of the most powerful platforms for promoting gender equality. It develops skills and qualities that inspire girls and empower women in the workplace and in all areas of community life.”
The Grifols partnership arrives ahead of the first season of Uefa’s revamped Women’s Champions league, which now includes a 16-team group stage and quadrupled prize money.