US broadcaster NBCUniversal has joined forces with Twitter to put live content from the Tokyo 2020 Olympic and Paralympic Games on the social media platform.
The agreement will see NBC produce a daily 20-minute live studio show in Japan exclusively for Twitter, which will include a recap of competition highlights, feature interviews with Olympic athletes and news from the Games.
Twitter users will also have the opportunity to vote in a daily poll to choose a live look-in to NBC’s primetime broadcast of one event. The platform will also post real-time highlights throughout the Games, including medal-winning moments and clips from the opening and closing ceremony.
The coverage, which starts in February with highlights of Team USA trials and other pre-Games teasers, will be published on the @NBCOlympics Twitter handle. The majority of NBC’s Olympic coverage will remain exclusively on its linear channels and streaming services.
“Over the last four Games, we have worked with Twitter to fuel the Olympic conversation and connect fans and brands with the cultural moments that unite the nation and the world,” said Gary Zenkel, president of NBC Olympics. “We are now taking that conversation to the next level by offering a daily 20-minute morning show live from Tokyo and opening a daily live window to peek into the NBC primetime broadcast.”
NBC and Twitter also plan to sell ad inventory for the live Twitter content, with the broadcaster taking a lead on sales and the social media platform providing sales resources.
Earlier this month, Dan Lovinger, NBC Sports Group’s executive vice president of ad sales, revealed that the company is expecting to bring in more than US$1.2 billion in advertising for its 17 days of Tokyo 2020 coverage.
NBC, which has rights to the Olympics until 2032 and is planning to carry approximately 7,000 hours of coverage from Japan across all platforms, is on course “to surpass” its sales goal, Lovinger said, adding that the network is “significantly ahead” of where it was at the same stage in the build-up to the Rio 2016 Olympics.
US broadcaster NBCUniversal has joined forces with Twitter to put live content from the Tokyo 2020 Olympic and Paralympic Games on the social media platform.
The agreement will see NBC produce a daily 20-minute live studio show in Japan exclusively for Twitter, which will include a recap of competition highlights, feature interviews with Olympic athletes and news from the Games.
Twitter users will also have the opportunity to vote in a daily poll to choose a live look-in to NBC’s primetime broadcast of one event. The platform will also post real-time highlights throughout the Games, including medal-winning moments and clips from the opening and closing ceremony.
The coverage, which starts in February with highlights of Team USA trials and other pre-Games teasers, will be published on the @NBCOlympics Twitter handle. The majority of NBC’s Olympic coverage will remain exclusively on its linear channels and streaming services.
“Over the last four Games, we have worked with Twitter to fuel the Olympic conversation and connect fans and brands with the cultural moments that unite the nation and the world,” said Gary Zenkel, president of NBC Olympics. “We are now taking that conversation to the next level by offering a daily 20-minute morning show live from Tokyo and opening a daily live window to peek into the NBC primetime broadcast.”
NBC and Twitter also plan to sell ad inventory for the live Twitter content, with the broadcaster taking a lead on sales and the social media platform providing sales resources.
Earlier this month Dan Lovinger, NBC Sports Group’s executive vice president of ad sales, revealed that the company is expecting to bring in more than US$1.2 billion in advertising for its 17 days of Tokyo 2020 coverage.
NBC, which has rights to the Olympics until 2032 and is planning to carry approximately 7,000 hours of coverage from Japan across all platforms, is on course “to surpass” its sales goal, Lovinger said, adding that the network is “significantly ahead” of where it was at the same stage in the build-up to the Rio 2016 Olympics.
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