Turkish Airlines moves into German basketball sponsorship

Turkish Airlines has spread its basketball sponsorship tentacles by signing a sponsorship deal with the Eisbaren Bremerhaven basketball team for its match with Bayern Munich this weekend.

21 February 2013 David Cushnan
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Turkish Airlines has spread its basketball sponsorship tentacles by signing a sponsorship deal with the Eisbaren Bremerhaven basketball team for its match with Bayern Munich this weekend.

Turkish Airlines, already a major backer of the Euroleague competition, will feature on newly-installed LED boards during the German league game at the club's OVB Arena on Saturday.

No financial details were revealed but Turkish Airlines joins online retailer Kickz as an event partner for the game, which will be broadcast live on Sport1 across Germany.

Turkish Airlines – Eisbaren Bremerhaven